It’s always cool to be told when we’re at meetings – both at home and abroad – that Borussia Mönchengladbach’s social media team are role models in the industry. It’s even cooler when you can tell that person that you are responsible for those accounts. Of course, there have been many highlights, such as when @borussia_en – aka #aGermanTeam – spontaneously changed the name of the Twitter channel. But more importantly, however, is that we maintain a constant attitude towards producing social in a funny, more colourful and humorous way, without losing voice of an official account. Savvy social, backed up by impressive off-field results.

It’s not just comprehensive English services that we provide for Gladbach, we also do the same in Spanish and Chinese. On top of that, there’s also a website in Dutch for our neighbours from the Netherlands.