Best of the Bundesliga

What happens on the pitch will always come first. But nowadays your performance on Facebook, Instagram and Twitter is almost as important. In collaboration with our DFL colleagues in Cologne, we take care of the Bundesliga’s English Twitter account. Since the start of the 2017/18 season. 365 days of the year.

But why would the DFL recruit an external agency for Twitter when it already has an established internal editorial team looking after Facebook and Instagram? Because it helps prevent duplicated content and encourages creative, independent thinking across all channels. A decision seemingly justified – The Bundesliga’s engagement rates are twice as high as the Premier League’s…