mmc sport helps FCB Tencent hit 1,000,000

Ahead of the all-German UEFA Champions League final, FC Bayern München already have one achievement to celebrate. Last week, the record German champions reached 1 million followers on Tencent Weibo. This Chinese blogging network is one mmc sport are involved in with Bayern and is the perfect example of how effective localised social media networks can be. We are immensely proud that this special club has been recognised by reaching the aforementioned figure. Social media is a huge part of football-club marketing and is an essential service that fan bases across the world enjoy and engage in on a minute-by-minute basis. All eyes will be on the team tomorrow night when they could have the chance to secure a domestic and European double if they can see off national rivals Borussia Dortmund in Wembley Stadium.