mmc sport return from “Goal to Brasil”
Two of the marketing department at mmc sport have just returned from the GOAL to Brasil exhibition in Berlin where the host nation of the 2014 FIFA World Cup made one of its many stops on their European tour. The focus of Embratur, the Brazilian Tourist Board, is to promote Brazil internationally, something which is particularly relevant ahead of both the World Cup and the Olympics. The team enjoyed meeting with a number of Brazilian representatives linked with the project, including: The Pernambuco State Secretary for Tourism, Alberto Feitosa; the International Consultant for the Minster of Sport, Vilmar Coutinho; the Head of International Marketing on the Brazilian Tourist Board, Marcelo Pedroso; Jeanine Pires, the vice-minister for culture and the manager of Recife Leisure and Tourism, Felipe Carreras.